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The Prodigy plotting new business venture selling booze

The Prodigy are seemingly planning to bring out an alcoholic beverage line in their name.

The rave dance-rock group have filed papers with the Intellectual Property Office, The Sun reports.

The range includes brandy, ciders, cocktails, wine, vodka, spirits, liqueurs, and soft drinks.

The ‘Firestarter’ group’s founding member, Keith Flint, tragically died in 2019, aged 49, and his bandmates Liam Howlett, 52, and Maxim, 57, have continued the group.

The ‘Warrior’s Dance’ band have just announced a reissue of ‘Always Outnumbered, Never Outgunned’ to mark its 20th anniversary.

However, the chart-topping 2004 LP is the sole work of Liam with no contributions from the late Keith or Maxim.

It will be available as a double vinyl on August 23.

Liam previously vowed Keith’s energy “will be felt in the music and through us on stage.”

He told NME of the first tour without their beloved bandmate, who had a unique energy to his dancing and performing: “We really felt the crowd were there to support us and give us the energy back and we are eternally grateful for that.

“It was highly emotional and very special. Flinty will never leave us; he is embedded deep in the soul of this band and his energy will be felt in the music and through us onstage. That’s what I know and feel.”

Vowing not to go anywhere, Liam said: “As for the future, The Prodigy is bigger than just the band: it stands for something, the people know this, we know this …. even more after playing live again. I’m energised by that and we are back in the studio writing new tunes. The prodigy will continue to ignite, uplift and destroy just as we always did.”