Sir Roger Moore is urging shoppers to boycott the opening of a Fortnum & Mason store in Dubai.
The 86-year-old actor - famed for portraying James Bond in seven movies - has warned shoppers in the region against the prestigious department store, which is widely slammed by animal rights groups for selling foie gras in the UK.
The expensive pate sees birds force-fed grain multiple times a day until their liver swells up to 10 times its normal size. Although foie gras production is banned in the UK, Fortnum and Mason commonly import the products from French farmers to be sold in its Piccadilly store.
Moore said: "Fortnum & Mason is widely condemned and boycotted in Britain as one of the last department stores that still sells foie gras - a product so cruel that it is illegal to produce both there and in more than a dozen other countries.
"I invite compassionate Dubai shoppers to join us in calling on Fortnum & Mason to end its involvement in the barbaric force-feeding of birds for foie gras."
Moore's comments come after new footage, as part of an investigation by PETA, revealed the cruel conditions on the farms where geese not only suffer breathing difficulties as a result of their distended livers, but are killed without being stunned first which is contrary to French and British animal welfare laws.
Sir Roger is one of many prominent British figures - including Dame Vera Lynn, Twiggy, Ricky Gervais, Joanna Lumley and Kate Winslet - who have supported PETA's campaign against foie gras.

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Pippa Middleton is a "military-fitness obsessive".
The 30-year-old beauty, who is the sister of Britain's Duchess Catherine, admits she's a fan of the gruelling classes in her latest column for Waitrose Magazine.
The February edition features the stunning brunette cooking French puddings for Valentine's Day with Michelin-starred chef Eric Chavot.
She writes: "Early morning - a tad too early, even for a military-fitness obsessive like me - and I'm in an underground kitchen in London's Mayfair sitting next to a gregarious Frenchman in shorts."
Pippa is known to keep herself toned and healthy and often attends classes with pilates guru Margot Campbell.
She has also competed in sporting events and finished the 90km Vasaloppet cross-country ski race in 2013.
Military fitness classes are known for being tough and not for the faint-hearted, with participants often having to get up before sunrise to train in local parks.
The British Military Fitness website reads: "With the encouragement of your fitness instructor you'll train in pairs, in groups and teams, climbing over, crawling under and running around each other from the first to the last minute."
Meanwhile, Pippa has sparked rumours she's split from her boyfriend, Nico Jackson, who she has been dating for over a year, after she attended a wedding without him this month.
She arrived at St Paul's Church in Knightsbridge, London, on February 8 for the nuptials of Arrabella Musgrave and George Galliers-Pratt.
Arrabella - who is the daughter of Major Nicholas Musgrave - dated Prince William in 1999 before he went on to meet Catherine at the University of St Andrews in Scotland.