ITV are launching a new channel.
ITVBe will offer UK and US lifestyle and reality shows and be the new home of 'The Only Way Is Essex' and the 'Real Housewives' franchise - which both currently broadcast on ITV2 - when it launches later this year on all major broadcasting platforms, including Freeview, Sky and Virgin Media.
Adam Crozier, Chief Executive of ITV, said:"ITVBe will be a terrific new addition to our family of channels. It reinforces our plan to maximise audiences and revenues from our broadcasting business. Alongside our recently-announced new pay channel ITV Encore, this is another important step forward in our strategy to become the most watched, most loved and most talked about family of free and pay channels for every household and every advertiser in the UK."
The new channel will mainly be targeted towards a female audience and is seen as a sister channel to ITV2.
Peter Fincham, Director of Television at ITV, said: "Expanding ITV's family of channels to introduce a new free-to-air, female skewing channel focusing on entertainment and reality means our viewers will have access to even more great content. We identified an opportunity to develop what is currently part of the ITV2 schedule - reality and non-scripted shows, which are very popular with young women and housewives with kids - into a distinct channel proposition, aimed more squarely at that audience.
"ITV2 will continue to be the youngest channel in our portfolio, outside of CITV, and the strategy of bringing more scripted series, both acquired and commissioned, will continue apace, alongside panel shows, formats and other young skewing commissions."

January Jones has been cast in horror flick 'The Shuddering'. The 'Mad Men' actress will play the lead in George Ratliff's supernatural thriller, according to The Hollywood Reporter. The script was penned by 'The Haunting in Connecticut 2: Ghosts of ...

Michiel Huisman will star alongside Blake Lively in 'The Age of Adaline'.
The 'World War Z' actor has been cast as the 'Gossip Girl' star's love interest Ellis in the romantic drama helmed by Lee Toland Krieger, who is delighted to have him on board.
The American filmmaker said: "Michiel Huisman is the rare breed of actor who radiates charm and sophistication while possessing a unique, enigmatic kind of vulnerability. He's the perfect addition as Ellis, and I couldn't be more excited to have him join our cast."
The supernatural romance tale is a co-production between Sidney Kimmel Entertainment and Lakeshore Entertainment with Sidney Kimmel, Tom Rosenberg and Gary Lucchesi attached as producers.
Jim Tauber and Eric Reid executive producing for the film which is expected to begin filming in March.
The script was written by Mills Goodloe and Salvador Paskowitz, with revisions by Allison Burnett.
The long-stalled movie - which was first planned in 2010 - recounts the life of the 29-year old titular character Adaline (Lively), who stops aging after recovering from a near-fatal accident.
After years of leading a solitary life and travelling across the globe, she meets a man for whom it might be worth losing her immortality.
'The Age of Adaline' is set for an all-star cast which includes Harrison Ford and Ellen Burstyn.

Babyface is engaged to his long-term girlfriend.
The record producer confirmed that he has popped the question to former dancer Nicole Patenberg after seven years together.
The star - real name Kenneth Edmonds - told The Los Angeles Times newspaper: "I'm happy to say I'm on the love marriage path. I'm a very lucky guy!"
The 54-year-old star - who has five-year-old daughter Peyton Nicole with his fiancee - insists honesty is the key to a happy relationship and thinks couples should deal with their problems head-on.
During an interview with BET, where he was discussing a collaboration between himself and Toni Braxton on their new record 'Love Marriage & Divorce', Babyface added: "The main thing is being honest with yourself and being honest with your feelings. When we're not honest with ourselves, we just accept situations, don't talk about them and, as you said, ignore the elephant in the room.
"You better recognise there is an elephant in the room and deal with it, because a lot of times the elephant in the room is the one that you put in there, so you have to deal with it."
Babyface split from ex-wife Tracey Edmonds in 2005 after 13 years of marriage and put their split down to irreconcilable differences. The pair have sons Brandon and Dylan Michael together.

Sarah Silverman is dating Michael Sheen.
The comedienne was reportedly seen "making out" with the 'Frost/Nixon' actor at Hollywood nightspot Soho House last Thursday (06.02.14), and insiders have confirmed they are now a couple.
A source told Us Weekly magazine: "They were making out at Soho House. They were all over each other for a lot of the night."
The pair also seemed close at Michael's 45th birthday celebrations at Craig's last week, where they joined revellers including his 'Masters of Sex' co-star Lizzy Caplan, Nicole Richie, Kate Hudson, Demi Moore and his former partner Kate Beckinsale and her husband Len Wiseman.
A source said: "Sarah and Michael came and left together. She drove. When they left, Sarah opened her trunk so Michael could put all of his gifts in and then they drove away."
Michael - who has 14-year-old daughter Lily with Kate - briefly dated VH1 presenter Carrie Keagan last year and was in a relationship with his 'Midnight in Paris' co-star Rachel McAdams for two years until February 2013.
Sarah was previously in a relationship with Jimmy Kimmel, but they split in 2009 after five years together.

Enrique Iglesias says legs are the sexiest part of the female body.
The 'I'm A Freak' singer claims his dream woman would have a great set of pins and a good sense of humour as she would need to be able to laugh at his "immature" jokes.
Speaking about what he finds attractive in a woman, Enrique exclusively told BANG Showbiz: "I love legs. I like women with a sense of humour, I don't like women who are too serious.
"I mean women that can laugh at stupid immature things because I am very much like that and I say stupid things, so if the girl can laugh and have a sense of humour I actually find that very sexy."
Meanwhile, the 38-year-old crooner explained the reasoning behind his suggestive album title 'Sex + Love', claiming the risqué nature of the record is something everyone can relate to.
Enrique explained: "It's one of the first things I thought about when I listened to the whole body of work. I think it's something we can all relate to no matter what religion no matter what personality, no matter what colour we can all relate to it."
'Sex + Love' is out March 17.

Gary Oldman went commando on 'Jimmy Kimmel Live'.
The actor confessed he wasn't wearing any underpants during his appearance on the US chat show on Tuesday night (11.02.14) due to an unfortunate chocolate-related mishap.
The 'Tinker, Tailor, Soldier, Spy' star accidentally got his crotch covered in sticky brown liquid when he was shooting a bizarre Valentine's Day sketch dressed as a dolphin for the show earlier in the day, in which the chocolate fired out of his "blowhole" onto his pants.
Gary told Jimmy: "Right now I'm commando. Some of the volcanic coco is... my underwear is in the dressing room."
The host joked, "That's a nice gift for Valentine's Day, 'Honey, I dipped my underpants in chocolate' ", to which Gary replied, "It looked like something else!"
The strange skit saw the 55-year-old actor dress up as Danny The Dolphin to recreate a mock "unique British Valentine's Day tradition", which saw him hand out marshmallows to a group of kids, who sang about how they visit the beach on the most romantic day of the year to hear him "screech".
Gary also revealed during his interview that he turned to acting after his ambitions to become a professional soccer star were dashed because of his weakness for the opposite sex.
He admitted: "I was a football guy. I did play for the county - it was kind of what I was going to do, I was pretty good at it.
"Two things [ruined it]. I grew a couple of inches, I was quite small and fast. [Then] the balance wasn't the same. And girls, I got distracted by girls."

Jennifer Lopez filmed a lively music video for FIFA ahead of the world cup games this Brazil this year. The singer shook her hips in a pair of Aztec shorts and a crop top among party goers on Fort Lauderdale Beach, Florida.

Rita Ora showed off her jet setter style at London's Heathrow Airport following a flight from New York. The 'Radioactive' singer looked sleek in a black fedora hat, a graphic jacket and a wrap front top with baggy trousers.

Victoria Beckham looked chic wearing an oversized black coat during New York Fashion Week. The former spice girl kept her look smart with a black shirt and tailored trousers.

Ashley Tisdale couldn't take her eyes off her cellphone, as she took a stroll in Los Angeles. The former 'High School Musical' star looked trendy in a pair of leather sweatpants paired with a grey t-shirt and sunglasses.

Mandy Moore wore an edgy leather biker jacket as she headed to a hair salon in West Hollywood. The actress paired the look with skinny jeans, a tank top and added a pop of colour with a cute red satchel.