Maya Jama is to present a new game show which relies solely on online interaction.
Channel 4’s ‘The Circle’ – which will also be hosted by Alice Levine – sees a group of contestants compete for a total of £50,000 whilst living in a block of flats where their only form of communication is via social media.
Alice said: "Social media is now such a dominant and prominent part of our lives that it’s hard to think about how we took that first step.
"Getting rid of everything; the dubious photos, the ill-advised midnight comments, the questionable quotes-on-a-sunset and starting from scratch, without a trace, isn’t really an option.
"But that’s exactly what our players can do. It’s going to be fascinating to see where they start from and where they take their brand new profiles to try and win ‘The Circle’.
"It’s exciting to be involved in such a timely show, plus, now getting sucked into an Instagram vortex is necessary ‘research’."
Maya – who is currently presenting MTV’s ‘True Love or True Lies?’ – also teased audiences about what the show has in store.
She said: "Social media is such a huge part of everyone’s lives, Twitter, Instagram, Facebook – there is no escaping it nowadays.
"I’m so excited to be a part of the first ever reality show which plays around with this – ‘The Circle’ will show how each players’ mind works, contestants will start with a fresh social media page – viewers will get to see what really makes people popular and how far players will go to become the most influential in the game."
The 24-year-old TV and radio presenter previously admitted that she can’t stand the outdated idea that successful women have been handed their top positions by having sex with the men in their workplace.
In the fourth episode of her hit podcast ‘When Life Gives You Melons’, Maya discussed the "damaging" perception surrounding women in top jobs, and said "it’s not the 90s" and that’s not "how a work place actually works."
‘The Circle’ airs on Channel 4 this autumn.