Anton du Beke unveiled his unusual new dance partner as he cleaned the famous Rivoli ballroom.
The ‘Strictly Come Dancing’ star teamed up with cleaning company Karcher as he waltzed around the iconic London venue with their FC 5 Hard Floor Cleaner.
Anton was celebrating a survey from the firm which showed that more than 70 per cent of British people like to dance while they clean the house.
He said: "Dancing is an important part of my everyday life, it’s not just my profession, it adds a layer of fun and magic to everything I do! I’m delighted to hear that the people of the nation embrace song and dance as part of their everyday routine – whether I’m cleaning my floor or tidying up after my children, I also enjoy drifting into one of my routines to speed through the chores and make them more enjoyable."
He cheekily heaped praise on his unusual partner too.
He added: "The Karcher FC5 Hard Floor Cleaner washes and vacuums in one, saving you time, and is self-propelling, making it the perfect cleaning partner to lead you through your everyday hard floor cleaning routine."
Meanwhile, Karcher UK’s marketing director Jack Sweeney spoke out about the new campaign.
He said: "The joy of cleaning can come in many forms, from the product you use, to the feeling of satisfaction once it’s finished. For many people, the joy of cleaning can be amplified by dancing, singing and even rewarding yourself at the end.
"At Karcher we want to help people enjoy cleaning in any way possible, so we can really make a difference to their everyday lives."