Grimes has created a digital version of herself.
The 31-year-old singer – who is pregnant with her first child with Elon Musk – has revealed she’s developed a digital version of herself so that she can still perform shows and photoshoots without having to physically be present.
She told The Face: "Having a digital body allows me to keep working throughout the later stages of my pregnancy, and after I have my baby, so I can spend more time with them."
Grimes described her innovative approach as a kind of "techno-feminism".
The music star added: "A lot of my friends aren’t having babies because they’re worried about their careers, and we wanted to find a way to overcome this issue."
According to Grimes, the digital version of herself will also serve to insulate her from abusive comments on social media.
She said: "I hear about how ugly or stupid or annoying I am every day … It’s sort of like being in an emotionally abusive relationship after a while. It takes a toll."
Grimes recently confessed she was "woefully ill-prepared" for pregnancy, as she explained she has been dealing with some complications.
She wrote on social media: "I’m starting to feel bad haha… how do y’all cope with working and having a baby?? I’m sorry I haven’t been promoting my album properly or on social media more. This whole thing has been a bit of an ordeal. Had some complications early on, a decent second trimester but starting to hurt everywhere at 25 wksz. What were yalls experience w this stuff like? I feel like I was woefully ill prepared cuz I dunno if pregnancy is as visible or discussed as it should be. I just didn’t rly understand what I was getting into (sic)"